DESIGNING THE FUTURE OF GREEN BUILDING

Under new leadership for the first time since its founding, Healthy Building Network (HBN), one of the most trusted names in green building research and advocacy, wanted to completely remake its brand identity, shape its marketing strategy and develop a sophisticated fundraising approach.

Our yearlong engagement with HBN's executive team included months of discovery, strategy, messaging and design. The full suite of logos and supporting graphics include four distinct sub-brands for HBN's research tools, a kit of branded illustrations and compelling pattern work. Dozens of digital and print assets were delivered, from a complete redesign of its website and email blasts to business papers, presentations, marketing strategy, a fundraising toolkit and more.

*Art direction by Julia Ames

SERVICES OFFERED

  • Brand development
  • Naming
  • Creative Direction
  • Fundraising Strategy
  • Fundraising Assets
  • Visual Identity
  • Verbal Identity
  • Board Facilitation

Let’s connect.

micah@greenbergcreative.co
(202) 285-8539

5300 Monte Vista St.
Los Angeles, CA 90042